Khalil Alsalim monogram
Khalil AlsalimFounder of Ravinaro · Dubai & US
Terms of Service

How engagements with Khalil Alsalim work.

These terms keep projects structured, transparent, and respectful of your brand, data, and timelines.

Last updated: 17 February 2025

Strategic SEO, automation, and experimentation delivered directly by Khalil Alsalim.

Confidential workspaces, NDAs on request, and no subcontracted execution.

Milestones, pricing, and change-control documented before work begins.

Read this first

These terms apply to workshops, retainers, and fixed-scope projects delivered by Khalil Alsalim. They supplement any master services agreement we might sign together.

Services covered

Most collaborations fall into the following categories.

Enterprise SEO & content operations

Audits, IA frameworks, localization workflows, and launch readiness for global portfolios.

AI & automation programs

Agents, prompts, QA systems, and guardrails that accelerate marketing and merchandising teams.

Analytics & experimentation

Dashboards, testing roadmaps, and measurement design tying organic and paid performance to revenue.

Advisory & enablement

Leadership workshops, playbooks, and on-call support for marketing, product, or executive stakeholders.

What you can expect from me

  • You always work with me directly—no hidden subcontractors or junior hand-offs.
  • Workstreams are scoped with written deliverables, timelines, and change-control before kickoff.
  • Communication happens in the shared channels we agree on (email, Slack, Teams, or Notion).
  • I maintain secure, access-controlled workspaces; shared assets stay within your approved stack.
  • Weekly or bi-weekly updates summarize progress, blockers, and next actions.

What I need from you

  • A single decision-maker empowered to approve scope, feedback, and invoices.
  • Timely access to data, analytics, and stakeholders required to deliver the engagement.
  • Clear disclosure of third-party obligations (legal, procurement, brand, or security).
  • Written feedback on drafts or prototypes within the agreed review windows.
  • Prompt payment of invoices—retainers in advance, project milestones within 15 days of invoice date.

AI, automation, and tooling

Automation is a differentiator, but client safeguards always lead.

AI tools operate within private, access-controlled workspaces; no client data is used to train public models.
I document prompts, guardrails, and reviewers so your team can sustain the workflow.
If an AI tool or API fails compliance checks, we revert to a human-only alternative.
You approve any third-party services introduced beyond the standard stack (Vercel, Google Workspace, Resend).

Delivery cadence

Every engagement follows a transparent rhythm.

01

Intake & alignment

Scope confirmation, data access, stakeholder map, and shared workspace setup.

02

Plan & kickoff

Milestones, dependencies, QA gates, and reporting cadence finalized in writing.

03

Build & iterate

Execution in sprints or work blocks with weekly updates and demos where needed.

04

Review & close

Final deliverables, handover documentation, enablement sessions, and retrospective.

Scope changes & pauses

Here is how we handle new requests or delays.

  • Material changes trigger a written change request outlining impact on timeline and fees.
  • Paused projects retain scheduled slots for 15 working days; beyond that, a restart fee may apply.
  • Unused retainer hours roll forward within the current quarter. They do not carry over indefinitely.
  • Performance dependencies outside my control (development resourcing, vendor delays) shift timelines accordingly.

Compliance & confidentiality

  • Mutual NDAs can be executed before any confidential exchange.
  • Data is handled in line with your regional policies (GDPR, DIFC, CCPA, or internal equivalents).
  • Only approved processors are used: Vercel for hosting, Resend for forms, Google Workspace for communication.
  • Credentials shared for the engagement are stored in your chosen password manager or revoked at project close.

Liability & warranties

  • I warrant that deliverables are original, lawful, and created with reasonable professional care.
  • My total liability is capped at the fees paid for the engagement giving rise to the claim.
  • Indirect or consequential damages (lost profit, loss of data, reputational harm) are excluded.
  • You remain the data controller for customer or user information within your systems.

Termination

  • Either party may terminate with 14 days’ written notice; work completed to date is invoiced immediately.
  • If payment is more than 21 days overdue, services pause until the account is settled.
  • Breach of confidentiality or unlawful use of deliverables allows immediate termination.

Governing law & venue

These terms follow the laws of Dubai, United Arab Emirates. Disputes are discussed in good faith first; unresolved matters fall under the exclusive jurisdiction of Dubai Courts.

Change log

17 Feb 2025

Initial publication of the consolidated terms of service.

Need a custom clause?

Email [email protected] to discuss modifications for your procurement or legal team.

These terms supplement any master services agreement we sign. In the event of conflict, the executed agreement prevails.