Earlier work
Scaling Multi-Market SEO Across 208+ Hotels
Hyatt · EAME Region (EN/DE/FR/ES/AR)
Hospitality
Built the SEO and operations blueprint that kept 208+ hotels visible, localized, and launch-ready across five languages.
- Scope
- Global SEO governance and localization across 5 languages
- Discipline
- Enterprise SEO · Localization · Automation
Challenge
Hyatt's EAME portfolio faced fragmented visibility, inconsistent localization, and slow go-live workflows that leaked high-intent traffic.
Why it mattered
Demonstrates how search, localization governance, and automation converge to create measurable commercial outcomes at global scale.
What we did
- Designed a unified SEO architecture covering information design, hreflang, metadata governance, and interlinking across five languages.
- Produced reusable landing frameworks (Weekend Getaways Europe, Destination by Hyatt, Unique Suites) that scaled quickly without losing brand tone.
- Partnered with content ops on AI-assisted drafts with human QA, accelerating publishing cadence by ~30% while safeguarding voice.
- Established listings hygiene SOPs for 1K+ Google, Apple, and Bing profiles so amenities, categories, and fact sheets stayed in sync.
- Led cross-functional QA across distribution, engineering, translations, and analytics to guarantee pages indexed and surfaced correctly.
Outcome
- +22% YoY organic growth across the EAME region.
- +28% sessions and +18% CTR from multi-market landing frameworks.
- +17–21% lift in local discovery actions after stabilizing listings.
- Faster hotel launches with SEO-ready content and aligned listings at go-live.
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